The online world is fast and crazy and without the right
approach, or the right tools it can easily become a serious problem and bad PR
for your funeral home.
If a Facebook page is created incorrectly, or created and
not maintained then this actually creates a negative impact upon your reputation
online. The same applies to a blog
or Twitter or any social media accounts. These sites should not be started, if
they cannot be maintained and equally there is no point to them if they are not
generating the right conversation amongst your target market or on a higher
level, if they are not generating leads.
Boost SEO
Statistics show that businesses who blog and use social
media will increase website traffic by up to 60%. The more people on your
website the more awareness your community will have of the services and
products you sell and the resources you can offer.
One of the biggest benefits of blogging is getting your
website to rank better for relevant keywords on search engines. And your
Funeral Home’s Facebook page should be seen as another website for your
business. It will often rank as high if not higher on Search Engines because of
Facebook’s Domain. Look at your Facebook page as an interactive website that
encourages a two-way conversation with your target market.
Show you are human
Most people have a negative view of a funeral home – the
idea of the grim reaper, dark, dim, stuffy rooms and often ‘ambulance chasers’.
Blogging can help you dispel the myths and show people your
funeral home’s heart. What better way to get ahead of the competition than
showing people you genuinely care about them? Would you buy from a friend or a
stranger? People buy from people they know and trust and blogging and social
media help the public to see a funeral home as a group of people with the aim
of helping and caring for the community when a death occurs.
The Community
You are at the heart of your community. Yes, you want your
community to automatically think of you when it’s time to create a funeral
service but to do that you need to build awareness of your funeral home, your
expertise and gain their trust. Showcase this on your blog. Become the go-to
website for their questions. Link up with the community on events and help
support their events by promoting them on your blog and social media. Give
testimonials, reviews and recommendations. Show your love of your community and
that message will spread.
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