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Friday, 28 January 2022

Reimagining Traditional Funeral Experiences With Nike And Cremation

After years of working with Nike in Portland, OR as Creative Directors, Keith Crawford and David Odusanya co-founded Solace Cremation in 2019. The idea came about after their own personal experiences with the death of a loved one and this inspired them to integrate their design expertise and innovative consumer-driven approach to the funeral industry.

The concept of the service they provide to families is the acceptance that they cannot make the loss any easier and take away grief, but Solace can make this part of the loss a lot easier and less confusing. This is another great interview by the Glam Reaper, in which she aims to help people to make informed decisions on the methods of disposition available these days.   




  • A brief introduction of self by Keith Crawford.

  • How was Solace Cremation founded and what is the concept behind the startup company?

  • Taking out the funeral homes and bringing it online, how does it work?

  • The growth of Solace Cremation, where are they now?

  • Keith’s thoughts on the funeral industry shifting to new ideas and methods of disposition.

  • How does Solace Cremation choose their cremation partners and how does Keith feel about big corporations scooping up the business from local businesses?

  • The before, during and after service processes of Solace Cremation.

  • Some creative ways families have devised, after the passing of their loved ones to honor their legacy through events. 

  • The fear that so many startups in the funeral industry will be gone after some years.

Check out the past episode with Justin Crowe:

How Your Love One Can Become a Real Life Rock

Connect with Keith Crawford:


Connect with Jennifer/The Glam Reaper: 

Facebook Page: Muldowney Memorials & Rainbow Bridge Memorials

Instagram: @muldowneymemorials 



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