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Tuesday, 20 June 2023
From 'Anti-Hero' to Icon: Taylor Swift's Titan Casket
In this eye-opening episode of The Glam Reaper Podcast, Jennifer delves into the unique journey and insightful experiences of Scott Ginsberg and Joshua Siegel—the brains behind the breakthrough brand, Titan Casket.
We kick off with a captivating exploration of how Titan Casket began.
Uncover how two people transformed an unorthodox idea into a thriving business that's changing industry norms!
A highlight of this conversation is the surprising ripple effect caused by one of Taylor Swift’s music videos. Discover how this unexpected exposure led to an explosion in Titan Casket's popularity, catapulting the brand into the global spotlight almost overnight.
Moving onto a topic often shrouded in discomfort, Jennifer, Scott, and Joshua discuss the necessity of normalizing conversations about caskets and funerals. Learn why it's essential to break the silence and open up dialogue about these inevitable aspects of our existence.
Whether you're curious about the entrepreneurial spirit, seek to understand more about the funeral industry, or are a die-hard fan of Taylor Swift, this episode has something for you. Don't miss it!
LITTLE NUGGETS OF GOLD:
- The story behind Titan Casket
- Anti-Hero: How Taylor Swift's music video catapulted Titan Casket into popularity
- Breaking the taboo: Why we need to normalize conversations about caskets and funerals
- Titan Casket’s product lines
- Behind the veil: The psychological impact of managing funerals to those in the industry