Position yourself as a thought leader. Most people arrive at a funeral home during an time-of-need service and so they may not know the wealth of services that you provide. A blog and social media can help to showcase this without selling AT them or being too pompous. Become someone they can turn to and ask questions when the time is right.
Statistics show that companies with business blogs will generate on average 80% more sales leads. Use your blog to educate people on how to personalize their service which could ultimately leads to more ‘add on’ sales for your home.
70% of people use blogs as information sources when making buying decisions.
Customer testimonials have the highest effectiveness rating for all types of content marketing, with a rating of 89% so lets get some testimonials from your customers onto your blog and Facebook page.
It can also help you to understand your market
We can do polls, ask questions on social media, get feedback and generally begin to understand your market more. It’s about opening a two-way conversation with the people you serve every day.